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Great coffee is what we brew

Full Service Marketing Plan including Branding Refresh, Marketing & Communications, Website, & Packaging Design

Branding / Marketing / Packaging Design / Van Wraps / E-Commerce Website Design & Development

Muldoon's Coffee

Muldoon’s Coffee, a small family-run coffee roaster, recently underwent a brand refresh and brand identity analysis, packaging design, van wrap, and website design project. After the younger generation took over the business, they realized that the existing brand no longer reflected their vision and felt disconnected from it. The goal was to update the brand while still preserving its recognizability and maintaining a sense of family. To achieve this, we worked closely with Muldoon’s Coffee to develop a refreshed brand identity that resonated with both the new generation and existing customers. The packaging design was crafted to capture the essence of Muldoon’s Coffee and created a strong visual presence on store shelves. The van wrap was designed to showcase the brand’s personality while serving as a mobile advertisement. Through this comprehensive project, our goal was to help Muldoon’s Coffee reconnect with their brand identity, ensuring a cohesive and inviting experience for both existing and new customers.

Muldoon's Craft Coffee Roasters is dedicated to sourcing only specialty-grade and ethical coffee from across the globe. Since our founding in 1991, our family has consistently focused on one overarching goal — prioritizing quality above everything else.

Ridiculously Fresh.

Love this project? Ready to get started on your own? Book a call with the HD team today!