Muldoon’s Coffee, a small family-run coffee roaster, recently underwent a brand refresh and brand identity analysis, packaging design, van wrap, and website design project. After the younger generation took over the business, they realized that the existing brand no longer reflected their vision and felt disconnected from it. The goal was to update the brand while still preserving its recognizability and maintaining a sense of family. To achieve this, we worked closely with Muldoon’s Coffee to develop a refreshed brand identity that resonated with both the new generation and existing customers.